FADE IN:

INT. VERY BUSY OFFICE - DAY

SCOTT and ALISON KEYS, the principals of KEYS DIRECT MARKETING & COMMUNICATIONS, and STEPHEN BEST are seated at a board room table littered with evidence of late working nights and longer hours: papers, books, print outs, marketing materials, coffee cups, pizza boxes...

Scott gets up and looks out the window.

            SCOTT
Affinity feature films. I've been working in this business for over a decade. I know that this can do more than any other marketing strategy to help non-profit organizations and charities -- let's call them affinity groups -- win their causes, raise funds, and acquire new supporters. Let's understand just how important this is. If the affinity groups succeed we'll have a better world. If they don't...
        (turning to Stephen
         and Alison)
So. What's next?